Turning Brand Ideas Into Real-World Impact.
A Philippine-based fabrication and activation execution partner helping brands bring marketing campaigns, retail promotions, product launches, and brand activations to life.

ABOUT SDAI

Built for execution. Designed for reliability.

SD Advertising Inc. (SDAI) is a Philippine-based fabrication and activation execution company specializing in physical marketing structures and on-ground campaign execution.

SDAI supports marketing agencies and corporate clients with fabrication, printing, assembly, installation, deployment, and event-related execution services.

From a 2,000 square meter facility in Bulacan, SDAI combines hands-on industry experience, an established supplier network, in-house production capability, and disciplined project execution processes.

One accountable partner from fabrication to deployment.

SDAI’s in-house capability allows clients to streamline the execution of physical marketing infrastructure through a coordinated operational team.

The result is better coordination, quality control, cost efficiency, and dependable project delivery.

2,000

SQM Production Facility

26+

Years of Industry Experience

360°

Fabrication to Installation Support

Practical advantages for every campaign.

01

Faster Turnaround

In-house production and coordinated execution help reduce unnecessary delays between fabrication and deployment.

02

Better Quality Control

A coordinated production process gives SDAI greater control over fabrication, finishing, assembly, and preparation.

03

Cost Efficiency

Supplier relationships and in-house production capabilities support competitive project pricing.

04

One-Stop Execution

Fabrication, printing, assembly, delivery, installation, and support can be coordinated through one operational team.

Fabrication & activation capabilities.

SDAI supports brands and marketing agencies with physical structures and production requirements used across malls, retail stores, dealer channels, roadshows, events, and other campaign locations.

01

Activation Structures

Mall booths, kiosks, dealer counters, roadshow booths, brand walls, promotional counters, display racks, and portable booth kits.

02

Fabrication

Steel and aluminum frames, MDF and plywood panels, acrylic components, composite materials, and printed graphic panels.

03

Printing

Sticker, tarpaulin, Sintra board, large-format graphics, decals, banners, backdrops, and campaign signage.

04

Custom Production

Acrylic works, wood works, metal works, laser printing, customized display components, plaques, medals, trophies, and promotional items.

05

Event Execution

Booth fabrication, event backdrops, games materials, stage platforms, manpower support, delivery, ingress, and egress.

06

Installation & Deployment

Delivery, installation, manpower assistance, logistics support, maintenance, dismantling, and redeployment as required.

Production capability under one roof.

SDAI operates a 2,000 square meter fabrication and production facility in Bulacan designed to support fabrication, finishing, assembly, and preparation of marketing structures.

Its strategic location provides efficient logistics access to Metro Manila and nearby provinces, supporting fast campaign deployment.

  • Fabrication work areas
  • Assembly and staging areas
  • Materials storage
  • Printing and graphic production
  • Finishing and installation preparation
  • Administrative and project coordination offices

From brief to on-ground execution.

01

Client Project Briefing

Review campaign requirements and site specifications.

02

Technical Planning

Translate design concepts into fabrication specifications.

03

Fabrication

Produce the required structures, graphics, components, and materials.

04

Assembly & Quality Control

Pre-assemble and inspect fabricated structures before deployment.

05

Delivery & Installation

Transport and install the finished structures at activation sites.

06

Post-Installation Support

Provide maintenance, dismantling, or redeployment support as required.

Experienced people. Disciplined execution.

Atty. Eric Sarmiento

President & Chief Executive Officer

Entrepreneur and lawyer responsible for the strategic direction and business development of SD Advertising Inc.

Mr. Robert Vaughn Datuin

Vice President & Chief Operating Officer

A fabrication and activation industry veteran with over 26 years of experience in production, equipment operation, and project execution.

Atty. Dhancy Magtulis

Vice President — Marketing

Responsible for client engagement and marketing coordination.

Ms. Cherry Rose Datuin

Comptroller

With over 19 years of industry experience, Cherry manages project costing, supplier coordination, and financial oversight.